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Ways to Increase Traffic - No.1 Advertising

Driving traffic to your website
Increasing Sales - Websites by Jane

There are a number of ways to increase traffic to a website, over the next few blogs I will discuss some of these strategies.

Many new website owners think now they have a site it will produce the results they are hoping for all on its own. Unfortunately this is not the case, getting a website is the start of your marketing journey, not the end.

The first strategy to consider is advertising, it sounds so obvious but most people don't consider it. Firstly look at paid searches, social media advertising and display advertising, these are all excellent ways to attract visitors, building your brand and getting your site in front of people.

Adjust your paid advertising to suit your goals, do you just want more traffic or do you want to appeal to a certain profile?

Each paid channel has its pros and cons, so think carefully about your objectives before you jump in.

If you're hoping that more traffic to your site will result in increased sales/bookings you'll need to target high 'commercial intent keywords' as part of that strategy.

There are 3 types of web searches,

  • Informational – searches performed to answer questions or learn something

  • Navigational – searches performed to locate a specific website

  • Transactional – searches performed to buy something

Commercial intent keywords relate to the transactional searches, which means the searcher is ready to buy a product or service. They have made up their mind to buy and are looking for an attractive offer that meets their expectations.

This means that your advertising should include phrases such as buy, buy now, offer, deal and discount. The next set of words for the advert should centre around your product of services, use brand names, specific products/services, product categories, affordable, best, top and cheapest. If you operate a service-based business then rent or hourly/daily rate might be appropriate key words to use in a paid advert.

Targeting high commercial intent keywords can result in dramatic improvements to your click-through rates, good luck!

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