Its not enough just to share your content through social media channels - you really need to actively participate in the community too!
The first thing to do is make a plan, with any good marketing strategy you need a good plan behind it.
Start by setting yourself some goals and make these SMART, specific, measurable, attainable, relevant and timely. Base your goals on metrics that will really have an impact on your business, such as acquiring customers or raising your conversion rate, rather than just an increase in likes.
Next, create a social media calendar, something that will keep you active and on track, this will help you post the right content to the right social media channel.
Then take a look at your audience. One reason using social media for business is that its so effective you can target your desired audience, but first you need to know who your audience is.
Start by compiling data on your current customers, you'll start to develop a solid picture of who's buying from and interacting with you online.
Once you have a good picture of who your audience is, you can revisit your social media plan to look for ways to reach more people like them.
The unique benefit of social media marketing for a small business is that it allows you to talk directly to customers and followers. You can therefore build relationships over time, rather than going in and asking for a sale.
More than 40% of digital consumers use social media networks to research new brands or products.
When people engage with your organic content or ads its a great idea to engage back. This helps to build trust and form a loyal following. As fans share and like your content you rise in the social algorithms and gain new, free, exposure. You also nurture relationships that can develop into sales over time.
Facebook groups are a great way to build a community and brand loyalty. You can also build relationships with other entrepreneurs and influencers in your niche.
Social posts should include visual content, sometimes all you need to post is an image, people expect visuals and respond better to them rather than text alone and are more likely to share your post to their contacts.
Instagram, Pinterest, and Snapchat, in particular, are visual-first networks. If your content doesn’t look good, no one will stop scrolling to read what you have to say. But even tweets benefit from a good graphic. Twitter itself says, “The single simplest thing you can do to get more attention to your Tweets is to add an image or GIF.”
For service businesses in particular, great imagery can be a bit of a challenge. But every business can tell its story through photos and videos. Maybe you can showcase your company culture with images from inside your workplace. Post a series of images showing a journey, make viewers want to come back to see the next one! Use photos of you customers with comments from them on why they use your service.
Stock photos are another useful option, by far the best free stock images site I have found is pixabay.com give it a try, the images in this blog came from Pixabay,
Once you have your media channels up and running make sure you engage on a regular basis, answer questions, make suggestions, join in the conversations about your business, basically let people get to know you, trust you, find you of value and you will turn them into customers.