Updated: Apr 3, 2020
Keeping in touch with your contacts during these difficult times is essential to a small business.
Over and above all of the advice covering health concerns, small business owners will also have serious concerns over the survival of their business.
If your business continues to trade and will continue throughout a potential lock down its vital that you communicate this to your clients.
Communication will be the key to survival, which means that you need a strategy to let people know that you are still open, or what changes you are making to help them stay safe whilst interacting with your business.
It might be that you close down your public premises and work/deliver from home, you may be imposing a social distancing policy in your business, for example in a hairdressing salon. Whatever you are doing you need to communicate this so customers don't make assumptions that your business will be closed.
One of the best ways to keep your customers is to be pro-active, send out blogs that can be forwarded to your social media pages, send out newsletters to your contacts, put on special promotions to draw clients to your business.
These can be carried out through a website, all of your contacts can be uploaded so that you can send out those all important communications.
All you need to start with is a one-page site, from which you can put out your message and use it as your communication platform. A basic one-page can be set up very quickly to get your vital communications up and running, the site can then be developed further as time allows.
Get in touch to see how to get these communication channels set up.