Email marketing is the use of email to build relationships with your audience.
With email marketing you can send out relevant information and convert prospects into customers.
People who are interested in your product or service can join your list and, through email marketing communications, can discover everything they need to know to make an informed purchasing decision.
If you build with your target audience, people who can benefit from your product or services, you can be sure that email marketing will become a significant revenue stream for your business.
Building your contact list is an important aspect of email marketing, this will take some time but its worth the investment.
The best way is to create a lead magnet (aka opt-in bribe), people love getting free gifts, so if your business is one that can offer current clients an incentive to introduce others to sign up to your site that's a great place to start. A small gift to a client can be a big earner for you.
Sending out a quick newsletter to your current customer base letting them know what you will offer them for new contacts is a good starting point, however, need to track this method to ensure you are not giving away freebies for no return. You could ask your clients to get their friends or business associates to send you a message from your contact page, adding your clients name in the comment box.
Giving a small incentive for each new contact or run your campaign as a competition with a more impressive gift for the client that provides you with the most new contacts will help boost the numbers, choose the one that would work best for your business.
You might think that your prospective clients would respond better to other incentives, this may be a tips sheet or resources such as free work sheets, a white paper or case study. You could also offer a free trial or samples, a free consultation or self-assessment, even a coupon and if you are feeling really adventurous offer access to a webinar. As you can see there are many methods to create an opt-in bribe, you will know what's best for your business and the client base you want to appeal to.
A good lead magnet needs to provide value for free. If you want your lead magnet to be highly effective, here are 4 criteria for you to consider:
1. Easily consumed: Lead magnets are only effective when the audience uses them, so if you deliver a 300-page manifesto, you won’t gain traction.
2. Actionable: Lead magnets need to provide an actionable tool, skillset, or useful information that your audience can apply.
3. Creates noticeable improvement: People continue to buy products and services if they work well. Your lead magnet will become successful if it’s as valuable as your products and services.
4. Relevant: If you’ve done your homework about your prospects, you’ll have no trouble coming up with a lead magnet subject that solves problems.
All websites I create include a blog, use this to alert readers to your lead magnet, draw them in with information on what you are offering for their contact details.
Once you have built up your contact list it's time to get in touch, you have 3 email campaigns per month included in your site design, which means that you already have a great free feature to promote your business. I find that 3 campaigns is more than enough for most people, you don't want to swamp your audience, as this is sure to turn them off.
So, you don't need to spend any money on your email marketing, just a little time and effort.
Your email campaign app will allow you to have full design and content control, although you will find a number of ready made templates available for ease of use. Make your newsletters stand out, be bold, be catchy, be irresistible!
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