Updated: Apr 11, 2020
Every affordable, low cost website from Websites by Jane includes 12 essential items!
Essential No. 1 Social Media
I think when you are about to spend money on your business, that money should work for you. I also believe you shouldn't have to pay for tons of extras to make your purchase work for you,
This is why all the websites that I create include 12 essential items in the price, these will get your website up and running at no extra cost.
Of course if you want to add some extras you can, but you don't need to!!
The essentials fall into 2 categories, Functionality and Back of House.
I'll be posting a blog explaining each essential item, watch out for all 12!!
Every day, new websites pop up on the internet.
Most are never going to be seen in search results or indexes just because of how many sites already exist.
But you can help your new website get noticed by using social media. Social networks like Facebook and Twitter have rapidly become a winning space for businesses that want to promote their sites.
The following 10 strategies are all designed to promote your website before other strategies like search engine optimisation (SEO) take effect.
Try using one or more of them for maximum impact as you begin to build your presence online!
1. BUILD A SOCIAL MEDIA PRESENCE
Do you already have a social media presence for your business? If so, and you have followers, you're on the right track!
If not, don't worry - you still have plenty of time to build your social media pages and establish your presence online.
First, decide which social networks make the most sense for your business. Not all e-commerce B2C businesses will thrive on LinkedIn, and not all technical B2B businesses will work on Instagram.
Once you've decided which networks to join, create your accounts. Try and keep all usernames the same across the board. Once the accounts are created, make sure you fully fill out your profiles.
Include a photo of your logo as your profile photo and add a cover image. Add an about section, store hours, and address if applicable, email and phone number. Make sure that you include your new website's URL address. Start building followers by inviting your friends, family, employees and any known customers to like and follow your profile pages.
Make it a habit to post to your page regularly and be sure to include engaging and fun photos and videos and include links to your site in the post copy.
2. JOIN GROUPS ON LINKEDIN
Your LinkedIn company page can't join LinkedIn groups, but you can with your personal profile.
Join a few that are relevant yo you and your business, such as a national association related to your industry.
Once you're in a group, share content from your site that other members of the group will find helpful, like your latest blog posts or a recent whitepaper. Make sure you're communicating in the group authentically, as you don't want to come off spammy or too pushy.
3.CREATE VIDEO CONTENT
If you haven't already decided to create a YouTube account for your business, you might want to re-consider. YouTube is unique because it's equally a video hosting site, social network, and search engine. Its owned by Google, and its a great way for you to post videos and ads about your business.
Its surprisingly easy to get your new YouTube channel up and running. The hardest part is getting ideas for videos that you can post.
Even then, you can post virtually anything that comes to your mind. Hoe-to videos are always great, and you can also post videos that show off your products, satisfied customers, or even your team.
Just be sure to take advantage of all the features YouTube has to offer. Include links in your profile, channel art, and descriptions of your videos. Utilise tagging when uploading a new video for additional reach.
With so many possibilities and optimisation options, you can quickly turn YouTube into a big traffic-driver for your new website.
Bonus: You can share the video content you create for YouTube on your Facebook and Twitter channels as well. Video is a huge driver of engagement and traffic on social media these days, so make sure to cross-post and video you create to all of your channels.
4. PROMOTE YOUR WEBSITE WITH AD SPEND
Every major social network offers a variety of advertising objectives you can use to promote your new website. You can choose from Facebook boosted posts, Twitter or LinkedIn website click ads, Pintrest promoted pins, and so much more.
You pick who sees your ads based on people's interests and other demographic information you provide. You can also use information you already have to target past or current customers through email lists or geographic information. Then, those ads direct qualified traffic back toy your website so you can turn them into customers.
You can set strict budgets on how much you'll spend for each ad too. That means you won't go over-budget, and you can get lots of new potential customers in the meantime.
5. UTILISE TRENDING HASHTAGS
Have you ever seen a trending hashtag and thought, "I really wish that my business could join that trend"?
Now is your chance!
As you will have a blog on your new website, write a post about something that's pertinent to your industry and somehow relates to a trending hashtag
Write a post about something that fits #TBT, such as the story of how your business was founded, and add the hashtag to your tweet when you share the post on Twitter. That way, millions of people can potentially see your tweet and go to your website.
Use online tools to research popular hashtags on Twitter. Some, like #TBT happen every week. There may even be weekly trending hashtags that relate to your industry, such as #SmallBusinessSaturday for entrepreneurs or #SlowCookerSunday for those in the food industry.
6. DEVELOP A CONTEST AND MARKET IT ON SOCIAL MEDIA
Everyone loves a great giveaway or contest. If you want to get people to go to your website, you can always use a contest to draw attention to your brand.
For instance, create a contest landing page on your website and then promote the contest to your social media followers to drive traffic to your site. You could even offer participants the opportunity for bonus entries by asking them to promote the contest on their social media pages with a shareable link.
That gets you a lot of new email addresses for your email marketing campaigns, plus it lets participants easily enter for a chance to win something while generating buzz through social shares.
7. CREATE TEASER IMAGES TO BUILD ANTICIPATION
Build buzz and anticipation for your new site launch by creating custom imagery on social media that makes people want to see your brand new website.
Take a screenshot of your new homepage and then use photo editing tools to blur the details out, or use a red curtain image vector as the link preview photo. Then create engaging copy encouraging users to click to see the brand new site or site re-design.
8. SHARE CUSTOMER TESTIMONIALS
Even if you haven'y been in business long, if you can get a handful of people to share testimonials with you. Make sure to ask.
Once you've collected a few, keep all of your customer testimonials in one place. That way, everyone can read about your business from the perspective of a customer.
You can then create an image using the quote from the testimonial to share on your social media pages. In the post copy for the image, link to your testimonials page so that people can read more. People trust other people and they'll be interested in seeing how other people feel about your business.
9. CONSIDER GETTING HELP FROM INFLUENCERS
Influencer marketing is a growing trend on social media. Influencers are people who have successful blogs or strong social media presence that are willing to work with brands and businesses to promote their products and services, for a fee.
Influencers offer many different services, making them a good fit for all different types of business goals.
10. USE SOCIAL LISTENING TO CONNECT WITH POTENTIAL CUSTOMERS
Finding new customers can be as easy as a twitter search. Simply search words or phrases on the platform that are related to your industry. For example, if you're a bank, search "new bank" to see people who are looking to join a new bank and reach out to introduce your business and its services.
On Instagram and Twitter, make sure you're regularly searching your business hashtags to see if anyone is sharing user-generated content, You can also search terms and follow people similar to your target audience and interact with them in an authentic way by saying things like "I know what you mean!" or "Same here!" Its just important to get your brand out there so you can start generating some buzz for your brand new and affordable website.