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The Importance of Site Analytics

Google Analytics is a web analytics programme that provides statistics and analytical tools for marketing purposes.

The tools allow you to track websites, blogs and social networks. In addition, it puts at your disposal predetermined but customisable reports.

The analytics offers grouped information of the traffic that arrives at your website, according to audience, acquisition and behaviour allowing you to see and track activity on your site. All new affordable, low cost websites from Websites by Jane include a Google Analytics account.

It works on the elements below

  • Number of visits

  • Duration

  • Traffic Source

  • Pages Visited


It also acts in sections such as

  • Users preferred section

  • Keywords Used

  • Technical details of visitors' devices

  • Browsers and Operating Systems

This data will allow you to created a targeted marketing strategy to the right audience.

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